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Sales tax for online trading

The  iOS Procedure enables resident in the third country Online retailers (e.g. Switzerland, USA, Russia, China) for distance sales worth up to 150 euros to various EU countries  the submission of just one sales tax report for all states centrally to one office. This means there is a clear demarcation from OSS-Procedure given that only for distance sales + services within the EU, but without sales limits was set up.

Online trading and digitally provided services are rapidly growing market segments. This leads to distortions of competition, especially in B2C business, when locally based providers pay their taxes but the digital sales are not subject to sales tax in the destination country. This is difficult in the EU because each country has its own VAT rates. One and the same item or service costs 19%, or 22%, 7% or no sales tax at all. It always depends on where the end customer receives the goods or services. That's why you shouldn't offer an item or service at the same gross final price in every country. Because in the end the seller only has the net price after deducting sales tax.

Before you can sell a product in the EU, it must either come from the EU or be imported into the EU. In addition to the customs duties that are standard in Europe, import sales taxes are also due when importing.

The previous exemption limit for goods under 22 euros regarding customs and import duties for shipments of goods no longer exists. There is still no duty charged for shipments of goods with a material value of less than 150 euros. Even if there are no customs duties, the courier services often charge a flat rate for the customs declaration. There is de facto no longer an exemption limit for import sales tax. It is levied if the tax is at least 1 euro. The amount of the import sales tax depends on the one hand on the item being imported and on the other hand on the tax rate of the country into which the import is made. The delivery route therefore influences the amount of import taxes. However, every entrepreneur can have the import sales tax refunded or offset against the sales taxes to be paid, so that in the end you only have to pay the customs fees.

There is still a rumor going around that you would save money if, for example, you imported goods from China into the EU via Rotterdam. That's not true, the opposite is true. It is true that you do not have to pay the import sales tax (but you cannot get it refunded or credited) if you hire a tax representative in the importing country. Of course this costs extra.

However, this doesn't work if you are based in the importing country or also make sales in the importing country (e.g. when importing via Rotterdam in the Netherlands). Immediately after customs clearance, the goods must also be transported to the actual EU destination country, so they should not be stored in the Netherlands (Section 5 Paragraph 1 No. UStG). Intra-Community shipping and receiving must be reported via INTRASTAT. Proof (signed consignment note, confirmed delivery receipt) must be available to the tax representative. Quite a lot of effort, but it is in vain if part of the goods are sold in the importing country.

If part of the goods are sold in the importing country, you are immediately in the situation where you have to pay the import sales tax and can offset it against the sales tax to be paid.

So if you want to sell goods from a third country such as China, the USA, the UK or Switzerland in as many EU countries as possible, it is best to register for VAT in Germany and then register as an OSS using the VAT ID provided. (artax completely done). With this setup, every domestic and foreign entrepreneur can do their sales tax in all EU states via a one-stop shop with a single declaration to be submitted and the difference between the sales tax to be paid and the import VAT as well as after deducting other amounts from other companies Invoiced input taxes are paid to a single point, the Federal Central Tax Office. The OSS can only be applied for uniformly for all EU countries. This procedure, which has been introduced since July 1, 2021, is much simpler and cheaper, as well as being absolutely legally secure.

B2B deliveries cannot be reported via the One Stop Shop. As before, B2B deliveries are to be taxed with local declarations in the country of origin or the country of import. However, registration in Germany helps.

The sale to entrepreneurs in Germany then takes place with an invoice with German VAT, which the recipient can immediately deduct as input tax. Sales to entrepreneurs in other EU countries are tax-free as intra-community deliveries. Sales to entrepreneurs in non-EU countries such as Switzerland or the UK are also not subject to sales tax. Nevertheless, the supplier is allowed to deduct the import sales tax in full. Since you can never know whether the customer is purchasing the goods for themselves or for their company, it is definitely worth applying for a VAT ID + OSS when selling to several EU countries.

Table of Contents

Delivery threshold

Anyone who has a combined turnover of less than 10.000 euros in all EU countries can submit their VAT return in the country in which they are registered. The national tax rate then applies to the entire turnover. However, for traders from third countries such as Switzerland, the USA or China, the tax obligation applies from the first euro of sales in the EU. It may be worthwhile if the entrepreneur registers as a small business owner and pays no sales tax, but is also not allowed to deduct any input tax or import sales tax. 

Involvement of an intermediary

To avoid customs formalities, some online retailers, for a logical second, involve an EU-based intermediary in online trading. This takes care of the formal processing of the registration and the payment and import taxes. Due to the complicated legal situation, this option is currently only offered to dealers based in certain countries. Traders from Russia and China are usually not served. By introducing the OSS and IOSS, you can save the usually high fees for the middleman.

Shipments up to a maximum of 150 euros (without IOSS)

If the material value of a shipment of goods from a third country (e.g. Switzerland, China, USA) to the EU is less than 150 euros, no customs duty is charged, but import sales tax is. The previous exemption limit of 22 euros in material value has been dropped. A regulation now applies according to which the buyer of an online order can collect the goods from a postal or parcel service provider against payment of import duties. In any case, the seller or service provider must register. Since the service provider is liable for import duties (customs and VAT), he will require appropriate securities from the seller. 

Import One Stop Shop (IOSS)

For sellers from third countries (Switzerland, USA, Russia, China) there has been the option of an import one-stop shop IOSS since mid-2021. The seller then has no sales subject to VAT in online trading in the EU. This requires the dealer to register in the IOSS of the EU member state (so-called “Member state of Identification, MSI”). The goods can Unlike the OSS, it is imported into the EU without import taxes if the IOSS EU VAT. Number has been digitally transmitted to the customs authorities at the latest when the import declaration is submitted and the shipment (not the individual item) max. a value of 150 euros hat.

Sales tax for online trading or VAT is only due when the goods are delivered to the end customer. The dealer reports the sales tax and pays the taxes to the MSI based on a monthly One Stop Shop sales tax return. The MSI transmits the taxes paid to all those EU member states to which the goods were delivered. If the value of the shipment is higher than 150 euros, the simplified procedure can no longer be used. A complete customs declaration is then mandatory, because not only the import sales tax or import VAT is due upon import, but also the customs fee.

Own company instead of IOSS

Even when using the IOSS, registration is necessary and you have to find a provider who only assumes liability for the fees if the money is made available to them in advance or sufficient security is provided. IOSS is also limited to shipments with a maximum value of 150 euros. However, the transport costs are not always worth it.

It is worth considering setting up your own company in an EU country. On the one hand, this increases the company's reputation and it can expect more customers. With your own EU VAT number. At the same time, it is also more attractive for resellers and other business customers because they receive the sales tax included in the price back from the tax office as input tax.

Location Germany

It is also interesting from a tax point of view for other reasons to have your own company, for example in Germany. Whether you pay taxes on profits in Germany depends on whether the company is also considered a permanent establishment within the meaning of a double taxation agreement (DTA). This can be freely designed. Anyone who controls their company from their home country must prepare accounting records in Germany, but is not subject to German taxation. However, anyone who declares the company as a permanent establishment has additional options for structuring the transfer prices to divide the profit and thus the taxable income between the countries involved.

Last but not least, it is interesting for foreign traders to be the managing director of a company based in the EU for visa reasons. In the interests of portfolio management and risk limitation, you can also leave the profit in the country in which the profit arose. It is important to know that a German company can also have an account in any other EU country or in Switzerland.

Jürgen Bächle
Jurgen Bachle

has been working as an independent tax consultant and expert in international tax law since 1989 and has been a member of the board of the German Association of Tax Consultants Baden-Württemberg, DSTVBW, for over 20 years.

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